Masayoshi Katayama, who designed UNIQLO's New York SOHO flagship store, said: "the store is not only selling goods, but also leaving something in people's memory to build their cognition and memory of the brand. A good store is to give the goods and memories to the customers."
Therefore, the lighting in the cosmetics store is well arranged. On the one hand, it can guide customers to enter the store and make the shopping place form a bright and pleasant atmosphere; On the other hand, it can highlight the characteristics and colors of the goods, not only attracting the attention of customers, but also enabling customers to browse the goods in a comfortable visual environment, thus generating shopping impulse.
Generally speaking, the light source that customers contact most is the natural light source. Most of people's life and work are conducted under the natural light source, and the feeling of the natural light source is the most intimate and comfortable. Therefore, the lighting of cosmetics stores should try to use the natural light source, so as to reduce the cost and keep the original color of the products under the natural light
Types of lamps and lanterns in cosmetics stores
The lamps and lanterns used in the decoration and design of cosmetics stores are divided into four types: lighting, spotlight, spotlight and light box.
Lighting: it is mainly used for indoor lighting in cosmetics stores. If the indoor natural light is not good, the lighting is the main light source. Because of its long service life, energy-saving LED lamps should be selected.
Spotlight: it is divided into shelf spotlight and door spotlight. This kind of lamp has a good effect on rendering atmosphere and displaying goods, but its disadvantages are high power and easy to generate heat. The temperature of ordinary spotlight is easy to cause chemical reaction of products, so it is best to choose low-temperature LED spotlight.
Lighting: mainly used for local lighting, mostly used in counters and shelves, to increase the brightness of commodities and make the packaging of commodities glow. Most of these lamps are linear lamps.
Light box: mainly used for indoor advertising and outdoor shop signs. Fluorescent lamps are usually used in the light box.
Classification of lighting
Artificial lighting can be divided into basic lighting, key lighting and decorative lighting.
Basic lighting, also known as ambient lighting, as the name implies, is to provide basic illumination for the environment. Such lamps are generally installed above (ceiling or top frame structure) to provide a wide range of lighting.
The purpose of basic lighting is to provide a certain amount of environmental lighting light so that people can carry out normal activities in this environment. If the overall brightness of the store is slightly dark, it will make people slow in behavior, easily produce a feeling of depression, make customers' psychological activities tend to be depressed, and it is difficult to generate shopping impulse. If the overall brightness is too high, it will stimulate the eyes of customers, make customers feel tired easily, and reduce the time spent in the cosmetics store. Therefore, monochrome white fluorescent lamps are generally used for basic lighting, which can not only maintain a basic brightness, but also not stimulate customers, so that customers can be placed in a simple, bright and comfortable shopping environment, so that customers can more enthusiastically consume.
Key lighting is to focus light on certain areas or commodities at a certain angle, so as to highlight commodities and attract customers' attention. This kind of light source is used to decorate the internal environment of the entire cosmetics store, such as line lamp, laminate lamp, door type lamp, etc. it is installed in the container or near the commodity. This kind of light source has a strong impact on the customer's vision, so we should pay attention to the contrast and impact of brightness and chroma on the environment and commodities.
Decorative lighting, also known as atmosphere lighting, is mainly used to create some special lighting atmosphere in the local environment of the mall through some color and dynamic changes and intelligent lighting control system, improve the shopping environment, attract customers and promote sales. Decorative lighting usually does not illuminate the displayed items, but does some special lighting treatment on the background of the displayed items, the ground and wall of the store. In general, the lighting in the central shelf area is darker, while the lighting on the bottom wall and the side walls is brighter. The window and entrance should be highlighted to attract customers' attention.
Light irradiation mode
Light irradiation can be divided into four types: front light, oblique side light, side light and top light.
Front light - the light comes from the front of the cosmetics. The cosmetics irradiated by the front light have a bright feeling and can fully display the colors and details of the cosmetics. However, the stereoscopic sense and texture are poor and are generally used for lighting the shelves in the stores.
Oblique light refers to the light level of 45 ° between the light and the object to be irradiated. The light usually illuminates the object from the left front side or the right front side. This is the most commonly used light position in window display. Oblique side light irradiation makes cosmetics and window products clear in layers and strong in three-dimensional sense.
Side light - also known as 90 ° side light, the light is irradiated from the side of the object to make the light and dark contrast of the object strong. Generally, it is not used alone, but only as auxiliary light.
Top light - the light comes from the top of the product, which will cause heavy shadows on the product, which should be generally avoided.
In practical application, front light and oblique side light are often used.
In addition, the most important part of the facade display of the cosmetics store - the sign lighting should be bright and eye-catching. Signboards are usually decorated with neon lights or small floodlights. Neon lights not only illuminate the signboards, but also increase the visibility of cosmetics stores at night, and also create a lively and happy atmosphere. Floodlighting can make the whole signboard bright and striking. No matter what kind of form, the purpose is to achieve a lively atmosphere, attractive and other good attraction effects.
If you have any questions, please consult seeposh.
Therefore, the lighting in the cosmetics store is well arranged. On the one hand, it can guide customers to enter the store and make the shopping place form a bright and pleasant atmosphere; On the other hand, it can highlight the characteristics and colors of the goods, not only attracting the attention of customers, but also enabling customers to browse the goods in a comfortable visual environment, thus generating shopping impulse.
Generally speaking, the light source that customers contact most is the natural light source. Most of people's life and work are conducted under the natural light source, and the feeling of the natural light source is the most intimate and comfortable. Therefore, the lighting of cosmetics stores should try to use the natural light source, so as to reduce the cost and keep the original color of the products under the natural light
Types of lamps and lanterns in cosmetics stores
The lamps and lanterns used in the decoration and design of cosmetics stores are divided into four types: lighting, spotlight, spotlight and light box.
Lighting: it is mainly used for indoor lighting in cosmetics stores. If the indoor natural light is not good, the lighting is the main light source. Because of its long service life, energy-saving LED lamps should be selected.
Spotlight: it is divided into shelf spotlight and door spotlight. This kind of lamp has a good effect on rendering atmosphere and displaying goods, but its disadvantages are high power and easy to generate heat. The temperature of ordinary spotlight is easy to cause chemical reaction of products, so it is best to choose low-temperature LED spotlight.
Lighting: mainly used for local lighting, mostly used in counters and shelves, to increase the brightness of commodities and make the packaging of commodities glow. Most of these lamps are linear lamps.
Light box: mainly used for indoor advertising and outdoor shop signs. Fluorescent lamps are usually used in the light box.
Classification of lighting
Artificial lighting can be divided into basic lighting, key lighting and decorative lighting.
Basic lighting, also known as ambient lighting, as the name implies, is to provide basic illumination for the environment. Such lamps are generally installed above (ceiling or top frame structure) to provide a wide range of lighting.
The purpose of basic lighting is to provide a certain amount of environmental lighting light so that people can carry out normal activities in this environment. If the overall brightness of the store is slightly dark, it will make people slow in behavior, easily produce a feeling of depression, make customers' psychological activities tend to be depressed, and it is difficult to generate shopping impulse. If the overall brightness is too high, it will stimulate the eyes of customers, make customers feel tired easily, and reduce the time spent in the cosmetics store. Therefore, monochrome white fluorescent lamps are generally used for basic lighting, which can not only maintain a basic brightness, but also not stimulate customers, so that customers can be placed in a simple, bright and comfortable shopping environment, so that customers can more enthusiastically consume.
Key lighting is to focus light on certain areas or commodities at a certain angle, so as to highlight commodities and attract customers' attention. This kind of light source is used to decorate the internal environment of the entire cosmetics store, such as line lamp, laminate lamp, door type lamp, etc. it is installed in the container or near the commodity. This kind of light source has a strong impact on the customer's vision, so we should pay attention to the contrast and impact of brightness and chroma on the environment and commodities.
Decorative lighting, also known as atmosphere lighting, is mainly used to create some special lighting atmosphere in the local environment of the mall through some color and dynamic changes and intelligent lighting control system, improve the shopping environment, attract customers and promote sales. Decorative lighting usually does not illuminate the displayed items, but does some special lighting treatment on the background of the displayed items, the ground and wall of the store. In general, the lighting in the central shelf area is darker, while the lighting on the bottom wall and the side walls is brighter. The window and entrance should be highlighted to attract customers' attention.
Light irradiation mode
Light irradiation can be divided into four types: front light, oblique side light, side light and top light.
Front light - the light comes from the front of the cosmetics. The cosmetics irradiated by the front light have a bright feeling and can fully display the colors and details of the cosmetics. However, the stereoscopic sense and texture are poor and are generally used for lighting the shelves in the stores.
Oblique light refers to the light level of 45 ° between the light and the object to be irradiated. The light usually illuminates the object from the left front side or the right front side. This is the most commonly used light position in window display. Oblique side light irradiation makes cosmetics and window products clear in layers and strong in three-dimensional sense.
Side light - also known as 90 ° side light, the light is irradiated from the side of the object to make the light and dark contrast of the object strong. Generally, it is not used alone, but only as auxiliary light.
Top light - the light comes from the top of the product, which will cause heavy shadows on the product, which should be generally avoided.
In practical application, front light and oblique side light are often used.
In addition, the most important part of the facade display of the cosmetics store - the sign lighting should be bright and eye-catching. Signboards are usually decorated with neon lights or small floodlights. Neon lights not only illuminate the signboards, but also increase the visibility of cosmetics stores at night, and also create a lively and happy atmosphere. Floodlighting can make the whole signboard bright and striking. No matter what kind of form, the purpose is to achieve a lively atmosphere, attractive and other good attraction effects.
If you have any questions, please consult seeposh.
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